Speakers

Associate Professor, Office of Interprofessional Initiatives

Associate Professor of Pediatrics (Cardiology)
Undergraduate: 
University of Michigan
Medical School: 
Albany Medical College
Residency: 
Medical University of South Carolina
Fellowship: 
Medical University of South Carolina
Specialty:
General Cardiology

Crystal Broj is the Enterprise Chief Digital Transformation Officer at the Medical University of South Carolina (MUSC), where she leads the organizations Digital Transformation Strategy across healthcare, research, and university operations. Since 2022, she has driven the adoption of innovative solutions that enhance access, efficiency, and patient experience.

A recognized leader in healthcare innovation, Crystal was named to the Global Chief Digital Officer 100 in both 2024 and 2025. She is a frequent speaker at national leadership events, sharing insights on AI, digital transformation, and patient-centered care.

Her previous roles include AVP of Digital Strategy & Transformation at NorthShore University Health System and Chief Technology & Innovation Officer at the American Association of Diabetes Educators, where she advanced digital front-door strategies and health education tools.

Originally from Chicago, Crystal now calls Charleston home - bringing her Midwest work ethic to the Lowcountry's vibrant healthcare community.

Executive Director, Office of Instructional Technology & Faculty Resources

Jesse Goodwin has spent more than a decade engaged in innovation across a broad range of medical therapies, with applications in academia and industry. She has a demonstrated track record for driving improved outcome metrics. Under her leadership, the Office of Innovation serves as a catalyst for innovations that ultimately create value for the MUSC enterprise, patients, and students.

The office is charged with providing leadership and coordination of a robust innovation ecosystem supporting both intrapreneurship and entrepreneurship across the tripartite mission. Ultimately, the office aims to build a nationally recognized culture and capacity for innovation and facilitate the development of processes, technologies and strategies that produce real-world beneficial impact for those that MUSC serves.

Prior to accepting the role of chief innovation officer at MUSC, Goodwin was vice president of development for the Zucker Institute for Applied Neurosciences. Goodwin also served as the deputy director for the MUSC Foundation for Research Development, the university's technology transfer office.

Prior to joining MUSC, Goodwin was the director of the medical device practice of a Boston-based intellectual property consulting firm. Goodwin received her Ph.D. in biomedical engineering from Stony Brook University and completed a post-doctoral fellowship in the Harvard-MIT HST program.

Chief Information Security Officer and Cybersecurity Counsel

Executive Director, MUSC Wellness Center

Assistant Professor, Academic Affairs

Dr. Obeid is a Professor and SmartState Endowed Chair in Biomedical Informatics in the Department of Public Health Sciences at the Medical University of South Carolina (MUSC). Dr. Obeid is a pediatrician who was formally trained in Medical Informatics at the Division of Health Sciences and Technology, a joint Harvard-MIT fellowship program.

He served as the Associate Director of the Biomedical Informatics Center (BMIC) for over a decade where he led the development of several academic and operational research informatics initiatives including the electronic health records (EHR) Research Data Warehouse (RDW), REDCap, and many others. Since his arrival at MUSC, he has served as principal investigator, co-investigator, and informatics leader on numerous federally funded projects. At the national level, he led several working groups related to translational research informatics. Dr. Obeid is the founder and director of two courses in Biomedical Informatics (MCR-746: Informatics and Data Management for Clinical Research and BDSI-712: Translational Informatics).

His research interests include artificial intelligence (AI), specifically, deep learning and large language models applications using EHR data for e-phenotyping and predictive modeling with focus on clinical text mining. Other research interests include natural language processing, electronic consents, secondary use of EHR data/data warehousing, and biomedical ontologies.

Dr. Obeid is the co-founder of the AI Hub at MUSC. He serves as the director of the Cancer Integrated Data Enabled Resource (CIDER), which integrates a variety of multimodal data, and provides several services to researchers including, consultations, feasibility queries, brokered access to integrated data, and AI and NLP research services.

Lisa K. Saladin, PT, Ph.D., FAPTA, is the executive vice president for Academic Affairs and provost of the Medical University of South Carolina (MUSC). Serving as MUSC's chief academic officer, Dr. Saladin oversees MUSC's academic enterprise through the Office of the Provost, providing collaborative leadership and a forward-thinking approach while guiding six colleges (Dental Medicine, Graduate Studies, Health Professions, Medicine, Nursing, and Pharmacy) and numerous centers and offices that drive education, research, and innovation. Dr. Saladin works closely with leadership, faculty, staff, and students to foster an environment of interdisciplinary teamwork and support to set academic priorities and pursue strategic initiatives that move forward MUSC's education and research missions. In the president's absence, the provost acts as the Chief Executive Officer for MUSC.

Gigi M. Smith, Ph.D., RN, PNP, leads efforts to support student success and well-being across MUSC. She oversees the Office of Interprofessional Initiatives, the Office of Student Engagement, the Center for the Advancement of Teaching & Learning, the Center for Academic Excellence & Writing Center, the Student Health & Well-being Care Center, and the Wellness Center to ensure students have the tools, resources, and support needed to thrive.

Genetic Counselor, MUSC Health
Specialty: Prenatal

Professor, Academic Affairs

Assistant Professor